Advertising Blitz: The 8 Cars Sold at the Super Bowl Feb 15, 2017 by Cedric (Driver Weekly)
In addition to an excellent game, everyone knows that the Super Bowl showcases innovative ads that tend to go viral with viewers. Several car brands took advantage of the Super Bowl to showcase creative advertisements for their latest and greatest vehicles. It cost automakers $5 million for just thirty seconds of airtime so they must be hoping that the commercials are a success. Here are the cars you missed at the Super Bowl.
2018 Audi S5 Sportback
You may remember the Audi Super Bowl ad featuring the girl who is a soapbox racer. This commercial promoted the brand’s commitment to gender equality in a fun way and briefly displayed the new 2018 Audi S5 Sportback right at the end. This model is similar to the S5 coupe, but with four doors and a liftback that makes it easy to load cargo. It runs on a turbocharged 3.0L V6 engine that generates 354 horsepower and 369 pound-feet of torque, taking this model from zero to 62 mph in 4.7 seconds. The new interior features the Virtual Cockpit digital instrument panel and a head-up display for easy controls and style. The 2018 S5 Sportback also features numerous innovative driver assistance features including Audi “pre sense city” safety system, upgraded handling and braking, and traffic jam assist.
2017 Buick Cascada
During the Super Bowl, Buick used one commercial to show off the 2017 Cascada and Encore. The ad showed a football game between children with their parents cheering on the sidelines. The parents and coaches alike (featuring NFL MVP Cam Newton and supermodel Miranda Kerr) were surprised by the sleek new forms on the new models, including the Cascada convertible and the Encore SUV. The commercial doesn’t exaggerate, as the 2017 Cascada is an eye-catching car with its chrome accents, stainless steel exhaust, and twenty-inch aluminum wheels—this ain’t your parents’ Buick. The IntelliLink system offers a seven-inch touchscreen and navigation, and you can also enjoy Wi-Fi connectivity. The Cascada gets 27 mpg on the highway and has 200 horsepower without sacrificing a 5-Star Overall Score for safety from the NHTSA The interior has room for five leather-appointed and heated front seats along with other luxuries and advanced safety features.
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