The Top 5 Super Bowl Car Ads in History Feb 6, 2017 by Ian (Driver Weekly)
The Super Bowl wouldn’t be complete without great car commercials. We were waiting to see which automakers would spend big this year—it now costs almost $5 million for thirty seconds of airtime—and we weren’t disappointed. But how did this year stack up against some of the best car ads of all time? Check out our top five Super Bowl car ads, including our pick for Super Bowl LI.
Volkswagen Passat, “The Force”
This commercial for the 2011 Passat is the most-shared Super Bowl ad of all time, with hundreds of millions of views. In this sixty-second spot, a little boy dressed as Darth Vader tries to use ‘The Force’ under the watchful eye of his amused mother. Nothing works and the boy is disappointed until his father arrives home in a Volkswagen Passat. The boy races outside and it looks like he can turn on the car with his mind. Well, it’s just his dad using the remote start, but it’s a heartwarming moment between mother, father, and son that sells a family-friendly with only a few seconds of screentime. This commercial was a big risk for Volkswagen. At the time they were competing with other automakers with more expensive spots. Their solution was to release the ad early on YouTube where they racked up over 17 million views. Volkswagen had gambled that audiences were ready for an early reveal powered by social media, and almost every major advertiser has followed suit.
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